The first question is easier to answer: no advertiser really knows why an ad works or doesn’t work. So two other questions surface: why do fake game ads work, and why do ad platforms allow them? To address the question asked in the title of the post: the assumption would be that companies run fake game ads because those ads work and deliver profit from ad spend.
Whatever the case, the Facebook Ads Library has brought transparency to the diversity of ad creative being used by large advertisers and has helped to expose this strategy. “ Since launching State of Survival in August 2019, we have always sought out the most original and high impact partners to keep State of Survival players engaged, and we’re excited to see these two worlds collide with a great array of new content ”.Some of these ads are egregious misrepresentations of gameplay, such as when footage of a 3D, third-person adventure game is used to depict a 4X build-and-battle game, and some of these ads are simply bizarre, such as when torturous punishment scenarios are used to depict simulation home management games:
“ We’re thrilled to partner for the second time with UFC to bring elements of this spectacular combat sport to the world of State of Survival” said Chris Petrovic, FunPlus’ Chief Business Officer. The event will continue until September 2022. In addition, players will be able to receive free UFC-themed skins and various rewards including UFC tickets for completing different tasks. The developer announced that starting today, State of Survival players will be able to play combat sports within the title where in-game States also got a new look inspired by UFC arenas around the world. Switzerland based mobile game developer FunPlus announced that it has partnered with UFC (Ultimate Fighting Championship) to integrate mixed martial arts (MMA) into its hit title State of Survival.
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